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3 Reasons why medical affairs professionals need to be savvy with social media

Hot Topics in Medical Affairs

3 Reasons why medical affairs professionals need to be savvy with social media.

The worldwide reach of social media has changed how people communicate. Social media platforms are becoming the go-to source for communication.  Patients are more likely to share their medication side effects, such as the itchy rash they got on their butt or the achy joints that prevented them from playing golf with friends, on social media than to their doctor. Social media channels not only have the potential to act as a way of reporting adverse events but also help companies understand the wants and needs of patients.

Therefore, with the ever-increasing importance of patient centricity and personalized medicines, more and more companies are relying on social media to provide them with answers. These are just some of the many ways that companies are leveraging social media.

1.  Creating a truly patient-centric approach

“There has been a lot of talk in recent years of a need to increase patient-centricity within the pharmaceutical industry. Indeed, there have been many great steps towards a more patient-centric approach, and a greater recognition of the value of patient choice and the need for increased self-management across healthcare systems” (Rees, Sumira, & Morton, 2018).  However, to put this into practice companies must provide patients with the necessary tools and education. Companies are now relying on data from social media sites to help them learn how to provide patient-friendly information.  “Listening to social conversation can add layers of insights. Online conversations can uncover valuable insights about the audience, whether this be patients, healthcare professionals or key opinion leaders.” (Rees, Sumira, & Morton, 2018)

[caption id="attachment_2000" align="aligncenter" width="845"] Figure 1 Sciformix Corp. “The Impact and Use of Social Media in Pharmacovigilance”

2. Product Vigilance (PV)

In a whitepaper by Sciformix, “social media has the potential to become an added new-age tool to monitor data in real-time, making it an early indicator of potential safety issues for further investigation. Further, this would enable companies to generate more robust product safety profiles by leveraging the additional social media information” (Sciformix Corporation).

3.  Clinical trial recruitment

According to Medrio.com, “Social media has the potential to be a powerful tool in the clinical trial recruitment process because of its low cost and ability to reach a diverse and broad audience. In 2014, Facebook boasted over 1.2 billion monthly active users, Twitter had 255 million, LinkedIn was at 187 million.  These numbers outweigh the traditional recruiting numbers in every way.  This capability is something that one-sided print/TV ads or even clinician/patient referrals cannot provide: access to diverse cultures, age groups, gender, and income levels” (Medrio, 2015).


Want to learn how to expand your skillset and continue your professional development in Medical Affairs?

The International Federation of Associations of Pharmaceutical Physicians and Pharmaceutical Medicine (IFAPP) Academy provides online Continuing Professional Development for Medical Affairs Professionals.

The IFAPP Academy is a non-profit organization whose mission is to promote, develop, and implement educational activities that support Pharmaceutical Medicine by enhancing the knowledge, expertise, and skills of pharmaceutical physicians and medicines development scientists worldwide. Partnered with King’s College London, the Academy offers Professional Certification for students successfully completing the course. Click here to learn more about the benefits of Professional Certification from the IFAPP Academy.


 

References

Medrio. (2015, August 6). Using Social Media to Recruit Subjects in Phase I Clinical Trials. Retrieved from Medrio: https://medrio.com/blog/using-social-media-to-recruit-subjects-in-phase-i-clinical-trials/

Rees, N., Sumira, D., & Morton, A. (2018, June 13th). The Patient Journey. Retrieved June 19, 2018, from PM LiVE: http://www.pmlive.com/pharma_thought_leadership/the_patient_journey_1239641

Sciformix Corporation. (n.d.). The Impact and Use of Social Media in Pharmacovigilance. Retrieved June 19, 2018, from Sciformix: https://www.sciformix.com/wp-content/uploads/Social_Media_in_PV_Whitepaper.pdf

World Pharma News. (2017, October 9). Social Media in the Pharmaceutical Industry. (SMi Group) Retrieved June 6, 2018, from World Pharma News: http://www.worldpharmanews.com/events/4139-social-media-in-the-pharmaceutical-industry

What are the benefits of earning a professional certification?

Hot Topics in Medical Affairs


What are the benefits of earning a professional certification?

Despite the career, employees from construction to IT to Pharmacy have found enormous advantages in obtaining a professional certification within their field. Here are 5 advantages of earning professional certification.



  1. Gain a competitive edge. Because let’s face it, competition can be stiff when it comes to the job market. Whether you’re applying for a new job, wanting to be considered for a promotion, or crossing your fingers for an end-of-year raise a professional certification will help to distinguish you from the pack. When considering two individuals with similar backgrounds, a professional certification may get your resume that second look. Certifications can differentiate you from other professionals in your field or company, showing that you have a demonstrated commitment to understanding and excelling in your profession and a desire to learn more.[1]

2.  Increased competency. The success of a team depends on the knowledge and experience of each of its members, which is why professional certifications have become increasingly important in the field of medicine.[2] After all, the primary criteria for employers is to have professionals on their team that are up-to-date with industry standards, norms, and best practices which are in a constant state of flux.[3] E-learning allows providers, such as the IFAPP Academy, to provide the most current and relevant information in an accessible, convenient, and cost-effective manner.

3. Professional credibility. Earning a certification provides immediate credibility with employers and colleagues. Who is going to question a Cisco Certified Internetwork Expert (CCIE), a Microsoft Certified Solutions Expert (MCSE) or a Red Hat Certified Architect (RHCA)? Earning a certification from an internationally recognized organization demonstrates your dedication and motivation to professional development. Many companies will actively support their employees in earning these certifications that may even lead to promotions and raises.[4]

  1. Networking opportunities. Working hard to earn a certification allows you to join a unique group of certified and skilled professionals that share similar goals and ambitions. This can prove to be an invaluable peer resource group that can be a boon when looking for answers to a particularly tough problem or when moving from one company to another. The IFAPP Academy encourages students to network and learn from each other through the student forums and live interactive webinars, providing additional viewpoints from an international perspective.

5.  Increased confidence, because confidence is KEY! In a study conducted by the University of Melbourne, Participants were asked to describe their level of confidence at primary school, high school, university, and present day. Those who self-reported higher levels of confidence earlier in school earned better wages and were promoted more quickly.  Lead author Dr. Reza Hasmath, from the University’s School of Social and Political Sciences, said the research demonstrates a crucial ingredient of workplace advancement.  “The implications are tremendous in terms of the personality employers should look for when it comes to hiring or promoting staff,” Dr. Hasmath said.”[5]

Want to learn how to earn a Professional Certification in Medicines Development in Medical Affairs?

The International Federation of Associations of Pharmaceutical Physicians and Pharmaceutical Medicine (IFAPP) Academy provides online Continuing Professional Development for Medical Affairs Professionals, resulting in the Professional Certification, CMD (Certified Medicines Development).

The IFAPP Academy is a non-profit organization whose mission is to promote, develop, and implement educational activities that support Pharmaceutical Medicine by enhancing the knowledge, expertise, and skills of pharmaceutical physicians and medicines development scientists worldwide. Partnered with King’s College London, the Academy offers Professional Certification for students successfully completing the course. Click here to learn more about the benefits of Professional Certification from the IFAPP Academy.

Resources/References

[1] Laurinavicius, T. (2017, December 07). Why Online Certifications Are Key To Professional Success. Retrieved March 28, 2018, from https://www.huffingtonpost.com/tomas-laurinavicius/why-online-certifications_b_11081630.html

[2] Rewards of Certification. (n.d.). Retrieved March 28, 2018, from https://www.bpsweb.org/impact-of-bps-certification/rewards-of-certification/

[3] Laurinavicius, T. (2017, December 07). Why Online Certifications Are Key To Professional Success. Retrieved March 28, 2018, from https://www.huffingtonpost.com/tomas-laurinavicius/why-online-certifications_b_11081630.html

[4] 10 Benefits of IT Certification for You (and Your Employer). (n.d.). Retrieved March 28, 2018, from https://www.globalknowledge.com/us-en/content/articles/10-benefits-of-it-certification-for-you-and-your-employer/

[5] Hasmath, D. (2012, October 18). Self-confidence the secret to workplace advancement. Retrieved April 09, 2018, from http://newsroom.melbourne.edu/news/self-confidence-secret-workplace-advancement