IFAPP Academy Faculty, Brenda Raphael, MBA

Brenda Raphael

General Manager

Brenda is currently the General Manager for the US Brands business within Pfizer’s Essential Health business unit where she is responsible for the U.S. marketing and commercialization of a portfolio of medicines across a diverse range of therapeutic areas from Women’s Health to ADHD medications for the pediatric market. Her team is accountable for the marketing strategies across all customer groups, as well as bringing to market everything from consumer advertising to physician education for the products in her portfolio. Most uniquely, her team develops strategies to maximize the value of the portfolio and to insure a strong transition plan and continuity of care for patients as the patent life nears. At Pfizer, Brenda is known as a keen strategist as well as someone dedicated to building strong teams that continue to grow personally and professionally.

Brenda comes to this work from a deep base of experience in marketing at Pfizer where she has held several roles of increasing responsibility across many categories, but always in vaccines and prescription pharmaceuticals. She’s no stranger to household names, however, having worked on mega-brands from Coca-Cola to Cheer laundry detergent at her previous roles at the Coca-Cola Company and Procter & Gamble where she has led teams in both digital and traditional marketing.

She is a graduate of Cornell University and holds an MBA from the Darden School at the University of Virginia. She lives in Westchester with her husband, children, and an adorable but slightly mischievous dog.